Q4 2023 Performance of Top Consumer Finance Apps on iOS in Latin America

In the fourth quarter of 2023, the Consumer Finance category on iOS in Latin America saw varied performances across top applications. Our data from Sensor Tower provides a snapshot of user engagement and financial traction within this sector.

Splitwise experienced a notable increase in weekly revenue, starting at approximately $1.3K in the last week of September and peaking at around $7.7K during the Christmas week. Downloads followed a similar upward trend, with a significant rise to approximately 28K downloads in the same festive week. Weekly active users fluctuated slightly but ended the quarter with a modest increase.

YNAB showed a mixed revenue trend, with a peak of around $1.5K mid-December before dipping to $1.1K at the end of the quarter. Downloads were relatively low but saw a twofold increase from around 150 to 195 in the final week of December. The active user base for YNAB remained under 1K, with a slight increase towards the year's end.

For Monefy: Money Tracker, revenue exhibited both highs and lows, with a high point of approximately $1.4K and closing the quarter at around $1.2K. Downloads saw a spike in early December reaching over 6K, while active users showed a steady increase, ending at close to 19K.

TC: The Trader’s Platform had varied revenue, peaking at $1.2K in late October and late December. Downloads for TC were minimal, with a notable decrease to zero in late November, followed by a recovery to over 300 by the year's end.

Lastly, Money Pro: Personal Finance AR saw its revenue fluctuate, with a high near $1K in mid-December. Downloads remained low throughout the quarter but slightly increased to 80 in the final week. Active user data for Money Pro was not available.

For more detailed insights and data on app performances, Sensor Tower's platform remains a valuable resource for industry analysis and competitive benchmarking.